About 3 percent of Facebook’s annual advertising revenue could be at stake because of the scandal involving its handling of user data, according to a widely followed tech analyst.
The social media giant may feel that lost revenue, which could range from $1 billion to $2 billion, as a result of the public revelations about Cambridge Analytica, according to Daniel Ives, the chief strategy officer at GBH Insights.
According to GBH’s Tech Tracker user survey that monitors the public’s sentiments toward Facebook, the company has not suffered overwhelming reputation damage: “About 15 percent of users” have decided to disengage from the platform due to the scandal, Ives said. Continue Reading>>>
